“LafargeHolcim Builds Largest Retail Network For Construction Materials In Latin America “

LafargeHolcim reached another milestone in the roll-out of its retail strategy in Latin America with the opening of its first Disensa franchise store in Mexico. The Disensa concept offers self-builders and smaller contractors simple and easy access to LafargeHolcim’s own building solutions as well as a wide range of other construction materials and services. As part of the strategy, the Group has also established a dedicated training center in Mexico to support future franchisees. The center provides training on product know-how, store management, marketing and finance. The Disensa concept will be further rolled-out to markets in the region including Colombia, Central America and Argentina. LafargeHolcim plans to build a network in Latin America of around 1,000 Disensa stores by the end of 2017. In Mexico, LafargeHolcim will open 200 stores under the Disensa brand this year and a total of 600 franchises in the next four years.

https://www.lafargeholcim.com/disensa-construction-retail-network

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